July 2004 - Present

  • Founded and organizes an international watergun assassination tournament, as covered by CNN, frontpage of the LA Times, BBC, Channel4 (UK), the Guardian, Maxim magazine, and more.

Art Director

Jurock International Net, Vancouver, BC
October 1997 - November 2000, Feburary 2002 - Present

  • Spear headed the very successfull launch of Telus's myBC.com Real Estate portal.

  • Work closely with BC Hydro to conceptualize and design an effective prototype for a document retrieval website for their engineers. Led usability interviews to create a tailored interface for their specific needs.

  • Helped International Properties Group develop and launch a new real estate ebusiness system (2,000+ pages) from the concept stage to full launch. Increased their stock value by up to 300%.

  • Design the information architecture, interface, and content strategies of Jurock.com. Resulted in dramatic increase in the amount of registered users.

  • Translate usability research findings into design improvements.

  • Contribute to the rapid growth in Jurock’s client profile and gross profits


Simple Experience, Vancouver, BC
September 2000 - Feburary 2002

  • Interface prototyping

  • Interface standards documentation

  • Work with clients to build long term and short term Interface roadmaps

Freelance Design

ACT360 Media, Vancouver, BC
December 1997 - May 1999

  • Create websites for their corporate accounts

  • Contribute to the multimedia section of their Chinese ezine cluelesspie.com

  • Design their company homepage (has since been redesigned)

New Jersey Online, Jersey City, NJ
October 1995 - May 1997

  • Create daily editorial graphics

  • Design subsections of this massive community based portal

  • Work closely with the rest of the design and production staff to meet the demanding deadlines of a web publication


  • Deploying interface prototyping techniques into web development lifecycle
  • Heuristic evaluations and user testing for web usability and human factors
  • Information Design and Information Architecture
  • Graphic design with a web focus
  • Leadership and management of teams with up to five members
  • Hands on consulting with executive level corporate clients, including analysis and development of business goals
  • Project management


City University of New York at Queens, Flushing, NY.
September 1993 - September 1997
Graduated Cum Laude with a BA in mathematics.

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